Imagine what you could build with that army of man power.
For that same cost, you could hire all 19,835 google employees, from Larry and Sergey down to their janitors, and get 6 weeks of their time.$120,483,800 is the dollar tally, If the average Google user has a COST of $25/hr (note that cost is 1.3 – 2.0 X pay rate).Google Pac-Man consumed 4,819,352 hours of time (beyond the 33.6m daily man hours of attention that Google Search gets in a given day).If we assume that our userbase is representative, that means: If we take Wolfram Alpha at its word, Google had about 504,703,000 unique visitors on May 23. In fact, I’d wager that 75% of the people who saw the logo had no idea that you could actually play it. Thankfully, Google tossed out the logo with pretty low “ perceived affordance” – they put an “insert coin” button next to the search button, but I imagine most users missed that. We took a random subset of our users (about 11,000 people spending about 3 million seconds on Google that day) The average user spent 36 seconds MORE on on Friday. This weekend, we took a hard look at Pac-Man D-Day and compared it with previous Fridays (before and After Google’s recent redesign) and found some noticeable differences. It doesn’t sound like a lot, but next time you do a search, count to 11- it’s a long time. That’s roughly 11 seconds of attention invested in each Google page view. Add to that the fact that many people use Google as a navigation tool (“Googling “IBM” instead of typing in “Nonetheless, it might surprise you that our average Google user spends only 4 and a half active minutes on Google search per day, spread over about 22 page views. But a Google search only requires a few seconds, and we’re all pretty well trained to click one of the first few links. The first thing to understand is that Google does not result in a lot of active usage, in terms of time.
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